Leverage Generative AI in Digital Marketing: From Personalisation to Optimisation

School of Management & Commerce organised a special lecture on “Leverage Generative AI in Digital Marketing: From Personalisation to Optimisation” for students. The event was organised in collaboration with IMARTICUS Learning. Ms. Yamini Katara was the speaker for the masterclass. Students were equipped with the knowledge and skills to leverage generative AI for a more efficient, personalised, and results-driven digital marketing strategy. They learned to automate tasks, create high-quality content, personalise customer experiences, and gain a competitive edge in the ever-evolving marketing landscape.