Before we begin discussing an MBA in Marketing, let’s understand what marketing means. Marketing is the process through which a company or organisation promotes or advertises its goods or services to its target customers through a variety of mediums like print ads, television, radio, billboards, social media platforms, SMS, emails, and more. In the present business landscape, marketing is the backbone of any business organisation as it drives customer engagement, builds brand value, and directly influences revenue growth.
In this blog, we will discuss everything related to MBA in Marketing viz., MBA in Marketing course details, MBA in Marketing fees, MBA in Marketing syllabus, MBA in Marketing scope, best college for MBA in Marketing in Delhi NCR and why you should choose K.R. Mangalam University (KRMU) for pursuing an MBA in Marketing.
What is an MBA?
An MBA (Master of Business Administration) is a postgraduate degree that provides comprehensive knowledge and training in business management, which includes a broad understanding of all the major business functions like Accounting, Finance, Marketing, Operations, Sales, and Human Resources, while also developing crucial skills like strategic thinking, communication, decision-making and problem-solving.
A lot of specialisations are offered in an MBA programme. Some of the most common and preferred MBA specialisations are shown in the image below.
(MBA Specialisations)
Understanding MBA in Marketing
An MBA in Marketing is a postgraduate programme that focuses on developing strategic, analytical, and creative skills related to marketing and brand management. It covers key areas such as consumer behaviour, digital marketing, advertising, market research, sales management, and product development.
This specialisation prepares students to understand market trends, create effective marketing campaigns, and drive business growth by connecting products or services with the target audience.
The significance of marketing is powerfully captured in this quote by Steve Jobs, Co-founder of Apple Inc.: “People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.”
MBA in Marketing Scope
An MBA in Marketing offers a dynamic career scope. With the gained expertise in strategy making, analytics, and communication skills, graduates can pursue roles such as:
Marketing Manager: (Salary Range: Rs. 6 LPA to 8 LPA)*
Brand Strategist: (Salary Range: Rs. 6 LPA to 10 LPA)*
Digital Marketing Specialist: (Salary Range: Rs. 5 LPA to 10 LPA)*
Product Manager: (Salary Range: Rs. 6 LPA to 12 LPA)*
Moreover, in the present time, where digital platforms are used a lot for product or service promotion, there is a high demand for skilled marketing professionals all across the globe.
*Note: The salaries mentioned above are sourced from various sources on the internet. Hence, they can vary.
Also Read: MBA in Technology Management: Admission, Eligibility, Scope
MBA in Marketing Course Details: Fee, Duration and Eligibility
The common eligibility, course duration and fee of MBA in Marketing course offered at colleges, universities and other educational institutions are mentioned below.
| Course Name | Eligibility | Course Duration | Fee/Year
(In Rs.) |
| MBA (Marketing) |
|
2 Years | 3,50,000 |
Details of MBA in Digital Marketing Offered by KRMU
Explore the MBA (Digital Marketing) course duration, syllabus, eligibility criteria, and fees of KRMU below.
Name of the Programme: MBA (Digital Marketing) with academic support of IIDE
Programme Duration – 2 Years (4 semesters)
Eligibility Criteria – The candidate must have a bachelor’s degree or equivalent examination from a recognised university with at least 50% marks in aggregate.
Programme Fees – Rs 3,50,000 per year
The table given below shows the semester-wise programme syllabus of the MBA in Digital Marketing programme offered by K.R. Mangalam University under its School of Management and Commerce (SOMC).
| Semester | Programme Syllabus |
| 1 | Excel for Business, Statistics for Business, Managerial Economics, Financial Accounting for Management, Evolution of Management Theory, Behaviour in Organisations, Marketing Management, Digital Marketing Fundamentals, Content Marketing, Oral Business Communication, and Innovation and Design Thinking |
| 2 | Global Business Operations, Research Methodology Using R, Human Resource Management, Operations Management, Management and Cost Accounting, Macro Economics, User Interface and User Experience, Search Engine Optimization, Social Media Marketing, Creating An Entrepreneurial Mindset, and Written Business Communication |
| 3 | Evaluation of Summer Internship Project Report, Business Sustainability, Governance and Ethics, Corporate Finance, General Awareness and Corporate Affairs, Digital Marketing Analytics, Integrated Digital Marketing, Digital Advertising, Elective -I, Elective- II, Elective- III, and Elective -IV |
| 4 | Capstone Project Report, Contemporary Issues in Strategic Management, Cyber Laws and Security, Mobile Marketing, Elective V, Elective VI, Elective VII, and Elective VIII |
Admission Process for MBA in Marketing at KRMU
To get admission at K.R. Mangalam University, one needs to follow the following six easy steps:
- Visit the link https://admissions.krmangalam.edu.in/
- Fill out the application form and pay the required form fee
- Take the entrance exam (KREE)
- Attend the faculty-led interview
- After a successful interview, you’ll receive the admission offer letter on your registered mail ID
- Get enrolled
Why Choose KRMU for an MBA in Digital Marketing?
There are many colleges and universities that offer MBA (Digital Marketing) programme, but here’s what makes KRMU one of the best colleges for MBA in Marketing in Delhi NCR:
- Academic Support of IIDE (Indian Institute of Digital Education)
- State-of-the-Art Labs and Smart Classrooms
- 100% Placement Assistance
- Highest Package Record – 56.6 LPA
- Alumni Base of 16K+
- 100% Sponsored International Study Tour
- 100+ Student-run Clubs and Innovation Hubs
- Over 700 Top Recruiters
- Located in Delhi NCR—India’s Tech and Startup Capital
Pro Tips
Think Like a Visionary, Not Just a Marketer
Take inspiration from Steve Jobs’ insight—great marketing isn’t about following trends, but anticipating needs and creating demand before it exists. Sharpen your ability to observe, empathise, and innovate beyond the data.
Prioritise Digital-First Skills
Today’s marketing landscape is driven by SEO, Content Strategy, Digital Advertising, and Analytics. Choose a programme like KRMU’s MBA in Digital Marketing that includes these skills in its core curriculum.
Go Beyond the Classroom—Engage with Real-World Projects
Theory alone won’t get you ahead. Look for Internships, Capstone Projects, and Expert-Led Live Cases.
Conclusion
In today’s digitally driven economy, pursuing an MBA in Marketing is a gateway to a wide range of high-earning career opportunities across industries. With a future-focused curriculum, strong industry interface, and global learning exposure, K.R. Mangalam University stands out as a top educational institution for students aiming to build a successful career in marketing.
If you want to be the next business leader, then KRMU’s MBA in Marketing programme is going to equip you with the knowledge, skills, and confidence needed to excel and lead in the dynamic field of business management.
Also Read: Promising Jobs After MBA in Marketing
We have tried to cover everything related to the MBA in Marketing programme in this blog; however, you may still have some questions. Let’s explore some of the frequently asked questions and their answers. Among the many colleges and universities, the prestigious K.R. Mangalam University ranks among the best colleges for MBA in Marketing in Delhi NCR. The total fee for MBA in Marketing at K.R. Mangalam University is Rs 3,50,000. The course duration of an MBA in Marketing course is 2 years. The average salary for MBA in Marketing graduates ranges from ₹4 to ₹12 LPA. However, this totally depends on the college/university, the skills of the student, and industry. An MBA in Marketing can’t be considered difficult, but it definitely requires creativity, analytical thinking, and strong communication skills. If you want to succeed in the field of Marketing then you will have to make a consistent effort in understanding consumer behaviour, market trends, and strategic planning. In simple terms, Marketing is the process of creating awareness and interest in a product or service through branding and communication, targeting the prospective customers. On the other hand, Sales is the direct process of converting that interest into a purchase by interacting with and persuading potential customers. After completing an MBA in Marketing, you can pursue careers in Brand Management, Digital Marketing, Market Research, Product Management etc. across various industries. Some of the popular entrance exams for admission to MBA in Marketing programmes are – CAT, XAT, MAT, CMAT, NMAT, and GMAT, accepted by top B-schools. You should choose the K.R. Mangalam University for pursuing an MBA in Marketing because it offers an industry-aligned curriculum with expert faculty, regular workshops and guest lectures, strong corporate connections, international study tour, attractive scholarships and excellent placements. An MBA graduate with specialisation in Marketing has a lot of scope to explore; one can venture into Brand Management, Digital Marketing, Sales, Market Research, and Advertising.FAQs
Which is the best college for MBA in Marketing in Delhi NCR?
What is the fee for MBA in Marketing at K.R. Mangalam University?
What is the course duration of an MBA in Marketing course?
What is the average salary for MBA in Marketing graduates?
Is an MBA in Marketing difficult?
What is the difference between Marketing and Sales?
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What are the popular entrance exams for admission to MBA in Marketing programmes?
Why should I choose K.R. Mangalam University for MBA in Marketing?
What is MBA in Marketing scope?
